How to Choose the Right SEO Internet Marketing Company?Warren Curley, · Categories: SEO · Tags: Content Development, Email Marketing, Online Marketing, SEO Professionals, SEO Techniques, Social Media Marketing, Web Development
Search engine optimization or SEO is a popular online marketing technique used by many businesses. This internet marketing strategy increases the traffic to your website, therefore, it’s a good lead generation technique. This technique also helps increase the online visibility of your website and it improves brand recognition.
There are many internet marketing companies that offer search engine optimization services, but which one should you choose?
Here are the things that you should do in hiring the right SEO company:
1.Look for experience.
Most internet companies were founded between 2012-2014 when the demand for SEO professionals rose drastically, but if you want results, it’s best to pick companies that have been around for a while. Choose a company with more than 5 years of experience in search engine optimization.
2.Choose an internet marketing professional who has a deep understanding of the different parts of search engine optimization.
You have to choose a company that’s competent in all aspects of search engine optimization – on-page optimization, link building, and technical aspect of the site. To maximize your online marketing campaign, it’s important to develop a strategy that includes all of the angles of this marketing technique.
Before hiring a company, ask the following questions:
•How will you enhance my search engine results rankings?
•What tools and techniques do you use?
•Can you promise me that my website will have the number one ranking in Yahoo, Bing and Google?
If the consultant says yes to the last question, turn away and run. Only unethical consultants will make those guarantees because the truth is, there’s no guarantee as the search engine algorithms are changing.
3.Go for a company that uses white hat SEO techniques.
There are two types of search engine optimization techniques – white hat and black hat. Black hat technique guarantees fast results, but it uses unethical practices such as keyword stuffing or using “invisible keywords”. Using black hat optimization technique can lead to penalties. White hat technique abides by the guidelines of search engines. It has slower results but it’s more sustainable. It’s best to choose a company that uses white hat optimization techniques.
4.Check the track record of your prospects.
Check the track record of your prospects before you choose the right internet companies. Always ask for a list of past and current clients. Reputable companies will be happy to give you a list of their past and current clients for reference. You can call these companies and ask for a review. Pick the company with the most number of happy clients.
5.Choose a company that has “extra” services.
It’s costly to hire different companies for different tasks, so it’s important to choose a company that also offers different internet marketing services such as social media marketing, web development, content development, email marketing, and many more.
6.Look for commitment and passion.
Choose an internet marketing expert who is truly passionate about putting your website on top of the search engine results. Many online marketing companies start strong when they’re trying to win you and then they don’t follow through their promises so it is important to pick a company that’s truly passionate about your campaign.
7.Pick the one that gives maximum value for your money.
Check the services that are included in the package and pick the one that offers the most services for a specific price.
Also, pick an SEO company with great customer service. Choose the one that is willing to go an extra mile for the success of your campaign. Pick a company that responds to your questions and concerns right away.